Sunday, September 7, 2014

What I Really Think About When I Think About Ryan Seacrest

I have moments when I wonder, in the loosest and most unstructured way possible, what it would be like to be Ryan Seacrest. 

These moments are fleeting and come by once every couple of years, if at all. They're usually prompted by equally fleeting, media-mediated encounters (or brushes, rather), with the Seacrest persona - a quick evening listen-in on radio's weekly American Top 40 show, a split second glimpse of E!'s logo as I surf through channels, contact with a long-repressed memory of American Idol, of which I have, admittedly, watched a handful of episodes.

I don't really think about Ryan Seacrest. But whenever I do, I think of him as embodying a quintessential kind of Americanness - bleached blond, pearly toothed, successful, easily familiar with the bold and the beautiful, flip and glib while mining a vein of caustic charm. Ryan Seacrest has built a media empire, is definitely driven, evidently ageless and probably very clever. He does it all in style and on very little sleep. A quick Google search indicates that he has recently launched his own clothing line. 

Ryan Seacrest sits at the intersection of celebrity, entertainment and voyeurism, pulling strings as a producer, immersed in the absurd world of showbiz, but not so much that he doesn't recognize the enormous value attached to packaging its absurdity for consumption. He seems to come equipped with an innate Teflon gloss which defies time and introspection and inquiry from the outside in. And in this, he is not unique - successful image managers, celebrity handlers and PR people probably possess it in some measure as well. 

I suppose it is the ability to capitalize on what's happening in culture without questioning its quality, the ability to participate in and accelerate the Tabloidization of Everything. An ability (and cultural current) that's symptomatic of our times, not necessarily exported to the rest of the world by the USA, but most easily associated with the LA of the rest of the world's imagination. 

Ryan Seacrest as a symbol? Imagine that.  

No comments:

 
Creative Commons License
This work by ToruJ is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.